Meet the

Trinity Cooperative Team

Kelly Quinlan brings over 20 years of sales experience, including more than 15 years in the natural products industry, combining her business expertise with a deep passion for holistic health and wellness. A Certified Nutrition Educator, Kelly has been brokering natural products since 2008, helping retailers build successful assortments that support both customer health and store profitability.

Kelly excels at building strong relationships, developing strategic product placement, and driving sales through education, merchandising, and thoughtful promotional planning. Her ability to blend nutritional knowledge with proven sales strategies allows her to deliver consistent results for the brands she represents.

Passionate, knowledgeable, and highly collaborative, Kelly is committed to helping retailers thrive while empowering consumers to make informed, healthy choices.

Territory: Santa Cruz & South Bay

Kelly Quinlan

Rebekah Peterman has been a trusted leader in the natural products industry since 2014, bringing a proven track record of delivering record-breaking year-over-year sales and driving exceptional growth for the brands she represents. Her career spans both retail and brokerage roles, with experience working in natural food stores and as a sales representative across the New York and Northeast territories, as well as Northern California.

Most recently, Rebekah was honored as WishGarden Herbs’ 2025 Sales Representative of the Year, recognizing her outstanding performance, dedication, and impact. With deep expertise in brick-and-mortar retail, she partners closely with her accounts to develop strategic marketing plans, execute high-performing promotions, and create effective, results-driven merchandising.

Passionate about sharing natural, healthy alternatives, Rebekah is committed to helping brands and retailers succeed through thoughtful collaboration, education, and long-term relationship building.

Territory: Sacramento, Eastern Northern California & Reno, NV  

Rebekah Peterman

Shannon Hopson

Shannon Hopson is a Certified Herbalist with over a decade of experience in sales, marketing, and education within the natural products industry. Since 2010, she has been dedicated to helping brands and retailers succeed through strategic partnerships, impactful merchandising, and consumer-focused education.

With a deep passion for plant medicine, Shannon loves to teach and inspire others to incorporate herbal remedies and natural products into their daily lives. She is especially driven to represent companies that align with her values of sustainability, integrity, and holistic wellness, supporting both personal health and environmental stewardship.

Shannon’s thoughtful, relationship-driven approach allows her to create meaningful connections between brands, retailers, and consumers—driving strong sell-through, long-term growth, and lasting impact.

Territory: San Francisco, North Bay, East Bay, Mendocino & Humboldt

We service all chain and independent natural

food retailers in Northern California

Who We Support

Examples

Staff of Life
Rainbow Grocery
Berkeley Bowl
Orchard Nutrition Center
Natural Food Cooperatives
Eureka Natural Foods
The Herb Room
Wild Roots
New Earth Market

Nuggets Markets
Oliver’s Market
Whole Foods Market
New Leaf Markets
Sprouts Farmers Market
Murphy’s Markets
Vitamin Cottage Natural Grocers
Mollie Stone’s Markets

Independent Accounts



Chain Accounts

work with us

brands we represent